{"id":102294,"date":"2004-07-30T06:00:00","date_gmt":"2004-07-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-wymiar-reklamy\/"},"modified":"2004-07-30T06:00:00","modified_gmt":"2004-07-30T04:00:00","slug":"nowy-wymiar-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-wymiar-reklamy.html","title":{"rendered":"Nowy wymiar reklamy"},"content":{"rendered":"<p>&#8230; Upominek z \u0141odzi oraz po\u015brednio firm\u0119 Keback&nbsp;z Gdyni &#8211; reklamodawc\u0119 magazynu Business Media.&nbsp;<BR><BR>&#8211;&nbsp;Formu\u0142a &#8222;Advertising of double client&#8221; polega na promocji klient\u00f3w naszych klient\u00f3w, a dok\u0142adnie odbiorc\u00f3w b\u0105d\u017a te\u017c dostawc\u00f3w naszych reklamodawc\u00f3w &#8211; powiedzia\u0142a Anna G\u0142owa, Marketing Menager wydawnictwa.<BR><BR>&#8211; Z magazynem Business Media wsp\u00f3\u0142pracujemy ju\u017c od kilku edycji ale ta forma promocji zosta\u0142a przez nas wykorzystana po raz pierwszy &#8211; powiedzia\u0142a Justyna Walczak, kierownik dzia\u0142u sprzeda\u017cy w firmie Keback.<BR><BR>&#8211; Tworz\u0105c formu\u0142\u0119 &#8222;Advertising of double client&#8221; mia\u0142em na uwadze wyeksploatowanie dost\u0119pnych ju\u017c form dzia\u0142a\u0144 reklamowych &#8211; powiedzia\u0142 Robert Za\u0142upski, wydawca.<BR><BR>&#8222;Advertising of double client&#8221; jest kolejnym elementem kampanii promocyjnej Business Media Nowy Wymiar Reklamy&nbsp;&#8211; doda\u0142.<BR><BR>Magazyn Business Media ukazuje si\u0119 na rynku od 2002 roku. Jest r\u00f3wnie\u017c Partnerem Prasowym targ\u00f3w Meeting Premiera; Patronem Medialnym targ\u00f3w PSI Warszawa oraz Gali &#8222;Wiecz\u00f3r z KTS Centrum&#8221;. <BR><BR>Redakcja na stale wsp\u00f3\u0142pracuje ze Stowarzyszeniem Marketingu Bezpo\u015bredniego, Izb\u0105 Przedsi\u0119biorc\u00f3w Bran\u017cy Biurowo-Szkolnej, Polsk\u0105 Izb\u0105 Reklamy oraz Polsk\u0105 Akcj\u0105 Humanitarn\u0105. <BR><BR>Od 2000 roku, na targach Euro-Reklama w Poznaniu redakcja magazynu ju\u017c po raz czwarty wr\u0119czy\u0142a presti\u017cowe nagrody OKO REKLAMY.<\/p>\n","protected":false},"excerpt":{"rendered":"W czerwcowym numerze Business Media zastosowano formu\u0142\u0119 Advertising of double client. W jednym z wywiad\u00f3w traktuj\u0105cych o polskim rynku reklamy bezpo\u015brednio zaprezentowano firm\u0119&#8230;","protected":false},"author":1,"featured_media":102295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102294"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102295"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}