{"id":102217,"date":"2004-08-03T06:00:00","date_gmt":"2004-08-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-dla-general-motors\/"},"modified":"2004-08-03T06:00:00","modified_gmt":"2004-08-03T04:00:00","slug":"starcom-dla-general-motors","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/starcom-dla-general-motors.html","title":{"rendered":"Starcom dla General Motors"},"content":{"rendered":"<p><P>&#8230; Starcom powierzy\u0142 siostrzanej agencji GM Planworks.<BR><BR>Starcom, wchodz\u0105cy w sk\u0142ad Starcom MediaVest Group, pokona\u0142 w decyduj\u0105cej fazie przetargu dom mediowy MediaWorks (Interpublic Group). Nie podano do publicznej wiadomo\u015bci kto ponadto stara\u0142 si\u0119 o obs\u0142ug\u0119 bud\u017cetu.<BR><BR>&#8211; Decyzja o powierzeniu zlecenia domowi mediowemu wynika z nowej strategii reklamowej koncernu, przewiduj\u0105cej wykorzystanie wi\u0119kszej ilo\u015bci kampanii outdoorowych ni\u017c dotychczas &#8211; stwierdzi\u0142 jeden z przedstawicieli firmy.<BR><BR>Wed\u0142ug informacji koncernu, General Motors nie zamierza og\u0142asza\u0107 przetargu na obs\u0142ug\u0119 bud\u017cetu przeznaczonego na reklam\u0119 w prasie i telewizji. Aktualnie jest on obs\u0142ugiwany przez agencj\u0119 MediaWorks. <BR><BR>Z danych firmy analitycznej Nielsen Monitor-Plus wynika, \u017ce koncern General Motors Corporation wyda\u0142 w ubieg\u0142ym roku na kampanie outdoorowe swoich marek 20 milion\u00f3w dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Starcom (Publicis Groupe) zajmie si\u0119 obs\u0142ug\u0105 bud\u017cetu General Motors Corporation. Zlecenie warte 30 milion\u00f3w dolar\u00f3w obejmie zakup medi\u00f3w dla koncernu. Planowanie&#8230;","protected":false},"author":1,"featured_media":102218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102217"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102218"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}