{"id":102215,"date":"2004-08-03T06:00:00","date_gmt":"2004-08-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-jakosc-maxwell-house\/"},"modified":"2004-08-03T06:00:00","modified_gmt":"2004-08-03T04:00:00","slug":"nowa-jakosc-maxwell-house","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-jakosc-maxwell-house.html","title":{"rendered":"Nowa jako\u015b\u0107 Maxwell House"},"content":{"rendered":"<p><P>&#8230; Ogilvy, za\u015b planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/P><br \/>\n<P>Nowa kampania kawy Maxwell House obejmie telewizj\u0119 i outdoor. 15-sekundowy spot telewizyjny jest emitowany od poniedzia\u0142ku, 2 sierpnia. <BR><BR>R\u00f3wnie\u017c w tym miesi\u0105cu nowa jako\u015b\u0107 Maxwell House b\u0119dzie komunikowana na no\u015bnikach outdoorowych (tablice 6x3m).<\/P><br \/>\n<P>G\u0142\u00f3wnym elementem przekazu reklamowego obecnej kampanii Maxwell House jest nowa jako\u015b\u0107 kawy oferowanej w zmienionym opakowaniu. <BR><BR>Etykieta produktu zawiera teraz piecz\u0119\u0107 informuj\u0105c\u0105 o prawdziwym i pe\u0142nym smaku Maxwell House. Kampanii towarzyszy has\u0142o: &#8222;Spraw, by ka\u017cdy dzie\u0144 by\u0142 dobry do ostatniej kropli.&#8221;<\/P><br \/>\n<P>Kraft Foods jest sieciowym klientem Ogilvy. W Polsce agencja Gruppa66 Ogilvy obs\u0142uguje marki Maxwell House, Alpen Gold, Prince Polo oraz 3Bit. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wczoraj ruszy\u0142a nowa kampania kawy Maxwell House firmy Kraft Foods. Jej celem jest poinformowanie konsument\u00f3w o nowej jako\u015bci produktu oraz nowym opakowaniu. Kreacj\u0119 przygotowa\u0142a agencja Gruppa66&#8230;","protected":false},"author":1,"featured_media":102216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102215"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102216"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}