{"id":102014,"date":"2004-08-09T06:00:00","date_gmt":"2004-08-09T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wawelski-publicis\/"},"modified":"2004-08-09T06:00:00","modified_gmt":"2004-08-09T04:00:00","slug":"wawelski-publicis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wawelski-publicis.html","title":{"rendered":"Wawelski Publicis"},"content":{"rendered":"<p><P>&#8230; wej\u015bcia na rynek. Na potrzeby kampanii agencja Publicis przygotuje reklam\u0119 telewizyjn\u0105, prasow\u0105 oraz materia\u0142y POS.<BR><BR>Wawel Lekka to unowocze\u015bniona odmiana produkt\u00f3w o nazwie Wawel Light. Sk\u0142adaj\u0105 si\u0119 na ni\u0105: czekolada, wafle i karmelki o obni\u017conej kaloryczno\u015bci i bez cukru.&nbsp;<BR><BR>Zadanie agencji Publicis&nbsp;polega na&nbsp;przedstawieniu s\u0142odyczy Wawel Lekka jako produkt\u00f3w nowoczesnych i dietetycznych.<BR><BR>&#8211; Kontynuujemy dobr\u0105 pass\u0119 rozpocz\u0119t\u0105 pod koniec ubieg\u0142ego roku. Wawel jest kolejnym du\u017cym i wymagaj\u0105cym klientem, kt\u00f3ry w ci\u0105gu ostatnich miesi\u0119cy powierzy\u0142 sw\u00f3j bud\u017cet reklamowy Publicisowi &#8211; powiedzia\u0142 Marek Garga\u0142a, Dyrektor Zarz\u0105dzaj\u0105cy agencji Publicis.<BR><BR>Publicis Sp. z o. o. nale\u017cy do najwi\u0119kszej w Europie i czwartej na \u015bwiecie grupy komunikacji marketingowej Publicis Groupe. <BR><BR>W sk\u0142ad tej grupy wchodz\u0105 m.in. takie agencje sieciowe jak Publicis Worldwide, Saatchi &amp; Saatchi, Leo Burnett (tak\u017ce oddzia\u0142y polskie) oraz domy mediowe Zenith Optimedia Group i Starcom MediaVest Group. <BR><BR>Poza firm\u0105 Wawel agencja Publicis obs\u0142uguje w Polsce m.in. takich klient\u00f3w, jak: Renault, L&#8217;Or\u00e9al, Sanofi-Synthelabo, The Coca-Cola Poland Services, Castorama, Hewlett-Packard, Whirlpool. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Publicis wygra\u0142a przetarg na obs\u0142ug\u0119 bud\u017cetu reklamowego nowej linii produkt\u00f3w firmy Wawel o nazwie Wawel Lekka. Celem kampanii jest zbudowanie wizerunku nowej marki i wsparcie jej&#8230;","protected":false},"author":1,"featured_media":102015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102014"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102015"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}