{"id":101929,"date":"2004-08-11T06:00:00","date_gmt":"2004-08-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediacom-dla-sky\/"},"modified":"2004-08-11T06:00:00","modified_gmt":"2004-08-11T04:00:00","slug":"mediacom-dla-sky","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/mediacom-dla-sky.html","title":{"rendered":"MediaCom dla Sky"},"content":{"rendered":"<p><P>&#8230; domy mediowe MindShare i Carat. Obs\u0142uguj\u0105cy przez ostatnich sze\u015b\u0107 lat rachunek Universal McCann nie wzi\u0105\u0142 udzia\u0142u w konkursie.<\/P><br \/>\n<P>Dom mediowy MediaCom przejmie obowi\u0105zki planowania i zakupu medi\u00f3w dla kana\u0142\u00f3w Sky, Sky Plus i Sky Bet. Wynik przetargu nie b\u0119dzie mie\u0107 wp\u0142ywu na obs\u0142ug\u0119 bud\u017cetu reklamowego Sky TV, kt\u00f3ry obecnie nadzoruje kilka agencji. HHCL\/Red Cell, wchodz\u0105ca w sk\u0142ad holdingu WPP Group, zajmuje si\u0119 kreacj\u0105 dla Sky Plus, niezale\u017cna agencja Mother koordynuje natomiast dzia\u0142ania marketingowe Sky Bet i BSkyB.<\/P><br \/>\n<P>Sie\u0107 Sky planuje w tym roku zwi\u0119kszenie wydatk\u00f3w na kampanie wizerunkowe o 40-50%. Wed\u0142ug danych firmy analitycznej AC Nielsen brytyjski nadawca przeznaczy\u0142 w 2003 roku na reklam\u0119 w mediach 45 milion\u00f3w funt\u00f3w.<BR><\/P><br \/>\n<P><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Brytyjska sie\u0107 Sky przyzna\u0142a domowi mediowemu MediaCom (Grey Global Group) obs\u0142ug\u0119 bud\u017cetu medialnego firmy. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 45 milion\u00f3w funt\u00f3w. Konkurentami MediaCom w przetargu by\u0142y&#8230;","protected":false},"author":1,"featured_media":101930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-101929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101929"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101930"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}