{"id":101897,"date":"2004-08-12T06:00:00","date_gmt":"2004-08-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-obsluzy-budzet-leku-claritine\/"},"modified":"2004-08-12T06:00:00","modified_gmt":"2004-08-12T04:00:00","slug":"euro-rscg-obsluzy-budzet-leku-claritine","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-obsluzy-budzet-leku-claritine.html","title":{"rendered":"Euro RSCG obs\u0142u\u017cy bud\u017cet leku Claritine"},"content":{"rendered":"<p><P>&#8230; koncern Schering-Plough wzi\u0119\u0142a r\u00f3wnie\u017c udzia\u0142 agencja Ogilvy &amp; Mather (WPP Group). Warto\u015b\u0107 bud\u017cetu, przeznaczonego na promocj\u0119 leku, szacuje si\u0119 na oko\u0142o sto milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>Koncern przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 marki Claritine 90 milion\u00f3w dolar\u00f3w &#8211; wynika z danych Nielsen Monitor Plus. W pierwszej po\u0142owie tego roku Schering-Plough wyda\u0142 ju\u017c na ten cel blisko 70 milion\u00f3w.<BR>&nbsp;<BR>Euro RSCG wsp\u00f3\u0142pracuje z koncernem od 1986 roku przy obs\u0142udze poszczeg\u00f3lnych jego marek. Obecnie agencja obs\u0142uguje bud\u017cety medykament\u00f3w Coppertone, Correctal and Dr. Scholls. Kampanie reklamowe lekarstwa o nazwie Nasonex przygotowuje dla Schering-Plough agencja BBDO Worldwide (Omnicom Group).<\/P><br \/>\n<P>Wed\u0142ug danych firmy analitycznej Nielsen Monitor-Plus koncern Schering-Plough przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 300 milion\u00f3w dolar\u00f3w. \u0179r\u00f3d\u0142a zbli\u017cone do firmy podaj\u0105, \u017ce tegoroczne wydatki wzrosn\u0105 w por\u00f3wnaniu z 2003 r. o 100 milion\u00f3w.<\/P><br \/>\n<P>Schering-Plough jest jednym z lider\u00f3w rynku farmaceutycznego, ma swoj\u0105 siedzib\u0119 w New Jersey i zatrudnia na ca\u0142ym \u015bwiecie ponad trzydzie\u015bci tysi\u0119cy pracownik\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Euro RSCG, nale\u017c\u0105ca do holdingu Havas, zajmie si\u0119 obs\u0142ug\u0105 bud\u017cetu popularnego leku Claritine, powszechnie dost\u0119pnego bez recepty. W decyduj\u0105cej fazie przetargu zorganizowanego przez&#8230;","protected":false},"author":1,"featured_media":101898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101897"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101898"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}