{"id":101859,"date":"2004-08-13T06:00:00","date_gmt":"2004-08-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bacardi-poszukuje-agencji\/"},"modified":"2004-08-13T06:00:00","modified_gmt":"2004-08-13T04:00:00","slug":"bacardi-poszukuje-agencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/bacardi-poszukuje-agencji.html","title":{"rendered":"Bacardi poszukuje agencji"},"content":{"rendered":"<p><P>&#8230; reklamowych. Waerto\u015b\u0107 zlecenie szacuje si\u0119 na kwot\u0119 70 milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>O obs\u0142ug\u0119 marki Bacardi Superior b\u0119d\u0105 walczy\u0107 agencje McCann Erickson Worldwide (Interpublic Group), Berlin Cameron\/Red Cell (WPP Group), niezale\u017cna 180 Partners Amsterdam oraz DDB Worldwide (Omnicom Group). Ponadto w przetargu we\u017amie udzia\u0142 dotychczas obs\u0142uguj\u0105ca rachunek agencja World Creative Group.<\/P><br \/>\n<P>Zlecenie obejmie przygotowanie i realizacj\u0119 kampanii marketingowych rumu Bacardi Superior na wybranych rynkach europejskich.<\/P><br \/>\n<P>Firma zamierza r\u00f3wnie\u017c og\u0142osi\u0107 przetarg na obs\u0142ug\u0119 bud\u017cetu reklamowego przeznaczonego na rynek ameryka\u0144ski. Aktualnie kreacj\u0105 dla marki zajmuje si\u0119 niezale\u017cna agencja David &amp; Goliath. Udzia\u0142 w ewentualnym przetargu ju\u017c zapowiedzia\u0142y agencje McCann Erickson, Saatchi &amp; Saatchi (Publicis Groupe) i Margeotes Fertitta &amp; Partners (MDC Partners).<\/P><br \/>\n<P>Rum firmy Bacardi jest najbardziej znan\u0105 mark\u0105 alkoholow\u0105 w Stanach Zjednocznych i na \u015bwiecie &#8211; wynika z danych Impact Databank. Tylko w USA Bacardi Ltd. sprzeda\u0142o w roku ubieg\u0142ym 6.8 milion\u00f3w butelek rumu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Bacardi Ltd. og\u0142osi\u0142a przetarg na obs\u0142ug\u0119 europejskiej cz\u0119\u015bci bud\u017cetu reklamowego jednego z najwa\u017cniejszych swoich produkt\u00f3w &#8211; rumu Bacardi Superior. W konkursie we\u017amie udzia\u0142 pi\u0119\u0107 agencji&#8230;","protected":false},"author":1,"featured_media":101860,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-101859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101859"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101860"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}