{"id":101822,"date":"2004-08-15T13:07:37","date_gmt":"2004-08-15T11:07:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-rzadzi-olimpiada\/"},"modified":"2004-08-15T13:07:37","modified_gmt":"2004-08-15T11:07:37","slug":"reklama-rzadzi-olimpiada","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-rzadzi-olimpiada.html","title":{"rendered":"Reklama rz\u0105dzi olimpiad\u0105"},"content":{"rendered":"<p>Problemy zaczynaj\u0105 si\u0119 ju\u017c w momencie kupowania bilet\u00f3w, gdy\u017c za te mo\u017cna zap\u0142aci\u0107 tylko kart\u0105 kredytow\u0105 Visa, kt\u00f3rej wydawca zap\u0142aci\u0142 30 mln dol. za prawo wy\u0142\u0105czno\u015bci w obs\u0142udze p\u0142atno\u015bci. Kibice posiadaj\u0105cy MasterCard musz\u0105 uda\u0107 si\u0119 do bankomatu i wyp\u0142aci\u0107 got\u00f3wk\u0119. <\/p>\n<p>Ci, kt\u00f3rzy na stadionie chcieliby pi\u0107 Pepsi zamiast Coca-Coli, kt\u00f3ra zap\u0142aci\u0142a 60 mln dol. za wy\u0142\u0105czno\u015b\u0107, musz\u0105 przela\u0107 j\u0105 do innej butelki, a najlepiej do butelki po&#8230; Coca-Coli. Ochroniarze zostali specjalnie przeszkoleni na rozpoznawanie wrogich marek, z kt\u00f3rych logotypami kibice nie maj\u0105 wst\u0119pu na stadiony. Organizatorzy t\u0142umacz\u0105 to tym, i\u017c niedopuszczalna jest sytuacja, w kt\u00f3rej, je\u015bli kamera zrobi\u0142aby zbli\u017cenie na kibica, opr\u00f3cz wspomnianego fana sportu, w kadrze wida\u0107 logo firmy, kt\u00f3ra za reklam\u0119 nie zap\u0142aci\u0142a. <\/p>\n<p>Kibice, kt\u00f3rzy na swojej koszulce b\u0119d\u0105 mieli logo wrogiej firmy, b\u0119d\u0105 proszeni o zakup innej koszulki przy wej\u015bciu lub o przewr\u00f3cenie jej spodem na wierzch.<\/p>\n","protected":false},"excerpt":{"rendered":"Masz koszulk\u0119 z logo firmy, kt\u00f3ra nie zap\u0142aci\u0142a za mo\u017cliwo\u015b\u0107 reklamowania si\u0119 na olimpiadzie w Atenach, a chcia\u0142by\u015b wej\u015b\u0107 na stadion i \u015bledzi\u0107 olimpijskie zmagania? Zapomnij! Jak donosi warszawski dziennik Metro, olimpijscy kibice mog\u0105 je\u015b\u0107, pi\u0107 i ubiera\u0107 si\u0119 tylko w to,co ma logo sponsora, lub nie ma logo w og\u00f3le.","protected":false},"author":1,"featured_media":101823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101822"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101823"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}