{"id":101816,"date":"2004-08-16T06:00:00","date_gmt":"2004-08-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/crispi-fair-play\/"},"modified":"2004-08-16T06:00:00","modified_gmt":"2004-08-16T04:00:00","slug":"crispi-fair-play","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/crispi-fair-play.html","title":{"rendered":"CRISPI – Fair Play"},"content":{"rendered":"

Za realizacj\u0119 dzia\u0142a\u0144 reklamowo-promocyjnych dla tej marki odpowiedzialna jest agencja reklamowa ICON, kt\u00f3ra od lutego 2004 prowadzi dzia\u0142ania full service dla wszystkich marek firmy DM Snack. <\/P>
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Wprowadzenie CRISPI na rynek wspierane jest kampani\u0105 telewizyjn\u0105, kt\u00f3ra towarzyszy transmisjom z igrzysk olimpijskich w Atenach oraz konkursem internetowym na stronie produktowej crispi.com.pl<\/A>

Dodatkowym wsparciem akcji s\u0105 materia\u0142y POS w miejscach sprzeda\u017cy.<\/P>
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Od 13 sierpnia w TVP1 b\u0119dzie emitowany 15’ film reklamowy, towarzysz\u0105cy relacjom z igrzysk olimpijskich w Atenach. Spot swoj\u0105 tematyk\u0105 nawi\u0105zuje do emocji zwi\u0105zanych ze sportem i jest podpisany has\u0142em „Crispi – Fair Play”.

Za planowanie i zakup medi\u00f3w odpowiedzialny jest SPC House of Media.
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie sierpnia pojawi\u0142y si\u0119 nowe chrupki kukurydziane CRISPI – producentem kt\u00f3rych jest DM Snacks (dawniej K&D Kadar).","protected":false},"author":1,"featured_media":101817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-101816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101816"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101817"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}