{"id":101802,"date":"2004-08-16T06:00:00","date_gmt":"2004-08-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-btl-skody\/"},"modified":"2004-08-16T06:00:00","modified_gmt":"2004-08-16T04:00:00","slug":"kampania-btl-skody","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-btl-skody.html","title":{"rendered":"Kampania BTL Skody"},"content":{"rendered":"<p><P>Dzia\u0142ania direct marketingowe b\u0119d\u0105 uzupe\u0142nieniem trwaj\u0105cej kampanii telewizyjnej samochodu, przygotowanej przez agencj\u0119 Fallon. Maj\u0105 one zach\u0119ci\u0107 potencjalnych klient\u00f3w do wyboru Skody Octavia, do niedawna b\u0119d\u0105cej ma\u0142o popularnym modelem i obiektem nieprzychylnych recenzji.<\/P><br \/>\n<P>Kampania typu below-the-line obejmie swym zasi\u0119giem m.in. direct mailing i bannery reklamowe do\u0142\u0105czane do promocyjnych e-maili. Inserty i reklamy prasowe samochodu b\u0119dzie mo\u017cna znale\u017a\u0107 w magazynach motoryzacyjnych &#8211; Top Gear, Auto Express i Auto Car &#8211; oraz pismach Esquire, Saturday oraz Moneywise.<\/P><br \/>\n<P>Kampania ma za zadanie podkre\u015bli\u0107 indywidualno\u015b\u0107 kierowcy nowej Skody i s\u0142uszno\u015b\u0107 jego wyboru. Czego przyk\u0142adem jest cho\u0107by has\u0142o wykorzystywane na bannerach &#8222;You may have to put up with the same pop-ups as everyone else, but you don&#8217;t have to drive the same car.&#8221;<\/P><br \/>\n<P>Kampani\u0119 opracowali John Vinton (scenariusz) oraz Martin Lythgoe (re\u017cyseria).<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Skoda uruchomi\u0142a kampani\u0119 direct marketingow\u0105 swojego ostatniego modelu Octavia. Realizacj\u0105 dzia\u0142a\u0144 promocyjnych zajmie si\u0119 agencja reklamowa Archibald Ingall Stretton.","protected":false},"author":1,"featured_media":101803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101802"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101803"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}