{"id":101800,"date":"2004-08-16T06:00:00","date_gmt":"2004-08-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bbh-obsluzy-budzet-flory\/"},"modified":"2004-08-16T06:00:00","modified_gmt":"2004-08-16T04:00:00","slug":"bbh-obsluzy-budzet-flory","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/bbh-obsluzy-budzet-flory.html","title":{"rendered":"BBH obs\u0142u\u017cy bud\u017cet Flory"},"content":{"rendered":"<p><P>Warto\u015b\u0107 bud\u017cetu wynosi 80 milion\u00f3w funt\u00f3w. <\/P><br \/>\n<P>Na wi\u0119kszo\u015bci europejskich rynk\u00f3w, poza Wlk. Brytani\u0105, Hiszpani\u0105 i krajami Europy Wschodniej, marka Flora znana jest pod nazw\u0105 Becel. W wyniku zwyci\u0119stwa agencja Bartle Bogle Hegarty zajmie si\u0119 r\u00f3wnie\u017c kreacj\u0105 produkt\u00f3w linii Flora Pro Activ.<\/P><br \/>\n<P>Pierwotnie wydatki na kampanie reklamowe marki Flora mia\u0142y nie przekroczy\u0107 25 milion\u00f3w funt\u00f3w. \u015arodki na promocj\u0119 produktu wzros\u0142y jednak od momentu rozpocz\u0119cia kampanii promocyjnej ze zdobywc\u0105 z\u0142otego medalu na olimpiadze Stevem Redgravem w roli g\u0142\u00f3wnej. <\/P><br \/>\n<P>Dla agencji Lowe jest to kolejny przegrany przetarg, po ostatniej pora\u017cce w konkursie na obs\u0142ug\u0119 bud\u017cetu banku HSBC. W wyniku tamtej decyzji agencja by\u0142a zmuszona zredukowa\u0107 liczb\u0119 swoich pracownik\u00f3w o ponad pi\u0119\u0107dziesi\u0105t os\u00f3b. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Bartle Bogle Hegarty zajmie si\u0119 obs\u0142ug\u0105 bud\u017cetu reklamowego marki Flora, nale\u017c\u0105cej do koncernu Unilever. W decyduj\u0105cej fazie przetargu BBH pokona\u0142a agencj\u0119 Lowe.","protected":false},"author":1,"featured_media":101801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-101800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101800"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101801"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}