{"id":10175,"date":"2011-12-10T18:25:29","date_gmt":"2011-12-10T17:25:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dokument-o-chinskiej-karierze-bajer-full-wsparty-kampania-tv-wideo\/"},"modified":"2011-12-10T18:25:29","modified_gmt":"2011-12-10T17:25:29","slug":"dokument-o-chinskiej-karierze-bajer-full-wsparty-kampania-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dokument-o-chinskiej-karierze-bajer-full-wsparty-kampania-tv-wideo.html","title":{"rendered":"Dokument o chi\u0144skiej karierze Bajer Full wsparty kampani\u0105 tv (wideo)"},"content":{"rendered":"<p>Kampania telewizyjna odbywa si\u0119 na antenie HBO, a tak\u017ce w nawi\u0105zaniu do tematyki produkcji, obejmuje stacje muzyczne: Polo TV, Eska TV, MTV Networks Polska, VIVA i 4FunTV. Kampania radiowa obejmuje wyselekcjonowane pod k\u0105tem zasi\u0119gu i tematyki stacje:  RMFMaxxx, Tr&oacute;jka oraz TOK FM.<\/p>\n<p>Dzia\u0142ania w internecie b\u0119d\u0105 prowadzone w portalach Interia.pl i O2.pl, a tak\u017ce w serwisach sieci Google AdSense i na Polotv.com.pl. Dodatkowo w YouTube.pl w wybranych kana\u0142ach tematycznych b\u0119dzie emitowana reklama video pre-roll.<\/p>\n<p>Autorem plakatu do filmu Miliard szcz\u0119\u015bliwych ludzi jest grafik i ilustrator Jan Kallwejt, kt&oacute;ry zaprojektowa\u0142 r&oacute;wnie\u017c dodatkowe materia\u0142y graficzne.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiadaj\u0105 dom mediowy MPG oraz Media Contacts. Za produkcj\u0119 format&oacute;w reklamowych w Internecie odpowiada r&oacute;wnie\u017c Media Contacts. Kampania trwa od pocz\u0105tku grudnia.<\/p>\n<p>Pretekstem do powstania filmu by\u0142a wiadomo\u015b\u0107, kt&oacute;ra w 2010 roku pojawi\u0142a si\u0119 we polskich mediach o tym, \u017ce zesp&oacute;\u0142 Bayer Full podpisa\u0142 kontrakt z chi\u0144sk\u0105 wytw&oacute;rni\u0105 na 67 milion&oacute;w p\u0142yt i przygotowuje si\u0119 do trasy koncertowej w Pa\u0144stwie \u015arodka. Film ods\u0142ania kulisy historii, o kt&oacute;rych nie mo\u017cna by\u0142o przeczyta\u0107 w prasie.<\/p>\n<p>Premiera filmu odb\u0119dzie si\u0119 w niedziel\u0119, 11 grudnia o godz. 21.55 na antenie HBO, a powt&oacute;rka w \u015brod\u0119, 14 grudnia o godz. 22.30 w HBO2.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania promuj\u0105ca dokument HBO Miliard szcz\u0119\u015bliwych ludzi, prezentuj\u0105cy kulisy podboju Chin przez zesp&oacute;\u0142 disco polo Bayer Full.","protected":false},"author":1,"featured_media":10176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[335,947,808,200],"class_list":{"0":"post-10175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hbo","9":"tag-media-contacts","10":"tag-mpg","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10175"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10176"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}