{"id":101607,"date":"2004-08-23T06:00:00","date_gmt":"2004-08-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/smirnoff-odswieza-wizerunek\/"},"modified":"2004-08-23T06:00:00","modified_gmt":"2004-08-23T04:00:00","slug":"smirnoff-odswieza-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/smirnoff-odswieza-wizerunek.html","title":{"rendered":"Smirnoff od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p><P>&#8230; przez agencj\u0119 Euro RSCG.<BR><BR>Kampania skierowana do m\u0119\u017cczyzn w wieku 18-24 lat obejmie swym zasi\u0119giem m.in. reklam\u0119 w prasie oraz specjalne materia\u0142y promocyjne, kt\u00f3re b\u0119d\u0105 rozsy\u0142ane poczt\u0105. Dzia\u0142ania marketingowe po\u0142o\u017c\u0105 g\u0142\u00f3wny nacisk na wyszczeg\u00f3lnienie walor\u00f3w alkoholi Smirnoff Red Ice i Smirnoff Black Ice. Przy okazji producent zaproponuje klientom nowe produkty.<BR><BR>Specjalne promocje cenowe alkoholi Smirnoff obejm\u0105 ponad 30,000 punkt\u00f3w handlowych w Wielkiej Brytanii. Konsumenci mog\u0105 liczy\u0107 na specjalne rabaty i firmowe gad\u017cety.<BR><BR>W ubieg\u0142ym tygodniu firma Diageo zorganizowa\u0142a w centrum Londynu nietypow\u0105 promocj\u0119 swoich alkoholi. W specjalnie przygotowanej bryle lodu znalaz\u0142o si\u0119 100 butelek Smirnoff Black Ice, ka\u017cda dodatkowo zawiera\u0142a 500 funt\u00f3w w got\u00f3wce. Ch\u0119tni mieli zaledwie minut\u0119 na wyci\u0105gni\u0119cie tylko przy pomocy w\u0142asnych r\u0105k jednej z butelek. <BR><BR>Marka Smirnoff Ice jest jedn\u0105 z najbardziej znanych brand\u00f3w Diageo. W ubieg\u0142ym roku firma odnotowa\u0142a jednak 12% spadek sprzeda\u017cy tego napoju.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Diageo, producent alkoholu Smirnoff Black Ice przygotowuje si\u0119 do od\u015bwie\u017cenia wizerunku marki przez promocyjne oferty i kampani\u0119 direct marketingow\u0105, zrealizowan\u0105&#8230;","protected":false},"author":1,"featured_media":101608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101607"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101608"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}