{"id":101563,"date":"2004-08-24T06:00:00","date_gmt":"2004-08-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polfinalisci-kia-motors\/"},"modified":"2004-08-24T06:00:00","modified_gmt":"2004-08-24T04:00:00","slug":"polfinalisci-kia-motors","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/polfinalisci-kia-motors.html","title":{"rendered":"P\u00f3\u0142finali\u015bci Kia Motors"},"content":{"rendered":"<p><P>&#8230; agencja David &amp; Goliath, kt\u00f3ra otrzyma\u0142a automatyczn\u0105 promocj\u0119 do decyduj\u0105cej fazy konkursu. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 240 milion\u00f3w dolar\u00f3w.<BR><BR>Pr\u00f3cz David &amp; Goliath na li\u015bcie Kia Motors znalaz\u0142y si\u0119 niezale\u017cna agencja Cramer-Krasselt z Chicago, GSD&amp;M nale\u017c\u0105ca do Omnicom Group oraz Kirshenbaum Bond + Partners (MDC Partners). <BR><BR>Po szczeg\u00f3\u0142owej prezentacji ka\u017cdej z agencji koncern podejmie decyzj\u0119 o przyznaniu jednej z nich obs\u0142ugi bud\u017cetu reklamowego firmy. Nie ustalono dok\u0142adnego terminu zako\u0144czenia ostatniej fazy konkursu.<BR><BR>W przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Publicis &amp; Hal Riney, Kaplan Thaler Group (Publicis Groupe) oraz Campbell Mithun (Interpublic Group of Cos.). <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern samochodowy Kia Motors America og\u0142osi\u0142 list\u0119 czterech agencji, kt\u00f3re znalaz\u0142y si\u0119 w p\u00f3\u0142finale przetargu na obs\u0142ug\u0119 bud\u017cetu reklamowego firmy. Znalaz\u0142a si\u0119 w\u015br\u00f3d nich dotychczas obs\u0142uguj\u0105ca rachunek &#8230;","protected":false},"author":1,"featured_media":101564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101563"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101564"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}