{"id":101559,"date":"2004-08-24T06:00:00","date_gmt":"2004-08-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/deutsche-post-poszukuje-domu-mediowego\/"},"modified":"2004-08-24T06:00:00","modified_gmt":"2004-08-24T04:00:00","slug":"deutsche-post-poszukuje-domu-mediowego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/deutsche-post-poszukuje-domu-mediowego.html","title":{"rendered":"Deutsche Post poszukuje domu mediowego"},"content":{"rendered":"<p><P>Zwyci\u0119zca zajmie si\u0119 planowaniem i zakupem medi\u00f3w dla Deutsche Post WN, zlecenie aktualnie obs\u0142uguj\u0105 domy mediowe Mediaedge:cia oraz Carat.<BR><BR>Sw\u00f3j udzia\u0142 w przetargu zapowiedzia\u0142y domy Starcom MediaVest (Publicis Groupe), Initiative Media i Mediaplus. Informacja o zwyci\u0119zcy konkursu zostanie og\u0142oszona na jesieni w centrali przedsi\u0119biorstwa w Niemczech.<BR><BR>Aby wybra\u0107 dom mediowy spe\u0142niaj\u0105cy odpowiednie wymagania Deutsche Post World Net przeprowadzi\u0142 szczeg\u00f3\u0142owe badania rynku. Zlecenie obejmie planowanie i zakup medi\u00f3w dla wszystkich marek wchodz\u0105cych w sk\u0142ad koncernu &#8211; Deutsche Post, DHL i Postbank. Bud\u017cet obejmie \u015brodki na reklam\u0119 w telewizji, prasie oraz kampanie online.<BR><BR>W ubieg\u0142ym roku koncern Deutsche Post World Net przeprowadzi\u0142 wart\u0105 oko\u0142o 140 milion\u00f3w euro kampani\u0119 &#8222;More Power&#8221;, promuj\u0105c\u0105 mark\u0119 DHL. Przygotowaniem dzia\u0142a\u0144 reklamowych zaj\u0119\u0142a si\u0119 berli\u0144ska agencja Jung von Matt, a realizacj\u0105 kampanii na mi\u0119dzynarodowych rynkach agencja Ogilvy &amp; Mather.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Niemiecki koncern Deutsche Post World Net, w\u0142a\u015bciciel Deutsche Post, Postbank i DHL, og\u0142osi\u0142 przetarg na obs\u0142ug\u0119 mi\u0119dzynarodowego bud\u017cetu medialnego firmy, kt\u00f3rego warto\u015b\u0107 ocenia si\u0119 na 150 milion\u00f3w euro.","protected":false},"author":1,"featured_media":101560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101559"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101560"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}