{"id":101465,"date":"2004-08-26T06:00:00","date_gmt":"2004-08-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/delta-airlines-zawezaja-liste\/"},"modified":"2004-08-26T06:00:00","modified_gmt":"2004-08-26T04:00:00","slug":"delta-airlines-zawezaja-liste","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/delta-airlines-zawezaja-liste.html","title":{"rendered":"Delta Airlines zaw\u0119\u017caj\u0105 list\u0119"},"content":{"rendered":"<p><P>&#8230; jedna agencja. <\/P><br \/>\n<P>Warto\u015b\u0107 zlece\u0144 szacuje si\u0119 na kwot\u0119 25 milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>W finale znalaz\u0142y si\u0119 J. Walter Thompson i Mindshare, reprezentuj\u0105ce WPP Group, BBDO Worldwide i OMD (Omnicom Group) oraz Lowe Wordlwide i Lowe Media, nale\u017c\u0105ce do holdingu Interpublic Group of Cos. Ponadto w fina\u0142owej prezentacji we\u017amie udzia\u0142 agencja Ogilivy &amp; Mather (WPP Group). Nie jest znany dok\u0142adny termin og\u0142oszenia zwyci\u0119zc\u00f3w.<\/P><br \/>\n<P>Z walki o obs\u0142ug\u0119 bud\u017cetu reklamowego odpad\u0142a dotychczas obs\u0142uguj\u0105ca rachunek agencja BrightHouse. Zajmuj\u0105cy si\u0119 przez planowaniem i zakupem medi\u00f3w dla Delta Airlines dom mediowy Starcom (Publicis Groupe) r\u00f3wnie\u017c nie we\u017amie udzia\u0142u w decyduj\u0105cej fazie przetargu. Ponadto w przetargu wzi\u0119\u0142a udzia\u0142 agencja TBWA\/Chiat\/Day (Omnicom Group).<\/P><br \/>\n<P>Wed\u0142ug danych TNS Media Intelligence\/CMR linie lotnicze Delta Air Lines przeznaczy\u0142y w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 40 milion\u00f3w dolar\u00f3w, w pierwszym kwartale 2004 roku na promocj\u0119 firmy wydano 8,6 miliona.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Linie lotnicze Delta Airlines wskaza\u0142y agencje i domy mediowe, kt\u00f3re znajd\u0105 si\u0119 fina\u0142owej cz\u0119\u015bci przetargu na obs\u0142ug\u0119 swoich bud\u017cet\u00f3w. W decyduj\u0105cej fazie konkursu znalaz\u0142y si\u0119 trzy grupy reklamowe i &#8230;.","protected":false},"author":1,"featured_media":101466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101465"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101466"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}