{"id":101433,"date":"2004-08-27T06:00:00","date_gmt":"2004-08-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/finalisci-przetargu-tourism-ireland\/"},"modified":"2004-08-27T06:00:00","modified_gmt":"2004-08-27T04:00:00","slug":"finalisci-przetargu-tourism-ireland","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/finalisci-przetargu-tourism-ireland.html","title":{"rendered":"Finali\u015bci przetargu Tourism Ireland"},"content":{"rendered":"<p><P>&#8230; McCann Erickson &nbsp;(Interpublic Group of Cos) wygasa w tym roku. <\/P><br \/>\n<P>Agencja McCann i dom mediowy Universal McCann potwierdzi\u0142y sw\u00f3j udzia\u0142 w przetargu. O obs\u0142ug\u0119 bud\u017cetu walczy\u0107 b\u0119d\u0105 r\u00f3wnie\u017c agencje Young &amp; Rubicam oraz J. Walter Thompson (WPP Group), ich partnerem b\u0119dzie dom mediowy Mindshare. W fina\u0142owej fazie konkursu znalaz\u0142y si\u0119 r\u00f3wnie\u017c Euro RSCG i Media Planning Group (Havas).<\/P><br \/>\n<P>Og\u0142oszenie zwyci\u0119zc\u00f3w przetargu nast\u0105pi pod koniec pa\u017adziernika. Wskazana przez Tourism Ireland agencja przygotuje now\u0105 kampani\u0119 reklamow\u0105, kt\u00f3ra wystartuje na pocz\u0105tku 2006 roku. Celem dzia\u0142a\u0144 promocyjnych kraju b\u0119d\u0105 potencjalni tury\u015bci z Anglii, Stan\u00f3w Zjednoczonych, Francji i Niemiec.<\/P><br \/>\n<P>Obecna kampania reklamowa, przebiegaj\u0105ca pod has\u0142em &#8222;Ireland, the island of memories&#8221;, zosta\u0142a przygotowana przez agencj\u0119 McCann Erickson.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Biuro Tourism Ireland wybra\u0142o finalist\u00f3w przetargu na obs\u0142ug\u0119 swojego bud\u017cetu reklamowego. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 60 milion\u00f3w dolar\u00f3w. Obecny kontrakt z agencj\u0105&#8230;","protected":false},"author":1,"featured_media":101434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101433"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101434"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}