{"id":101379,"date":"2004-08-30T06:00:00","date_gmt":"2004-08-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hiszpanski-budzet-nissana\/"},"modified":"2004-08-30T06:00:00","modified_gmt":"2004-08-30T04:00:00","slug":"hiszpanski-budzet-nissana","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hiszpanski-budzet-nissana.html","title":{"rendered":"Hiszpa\u0144ski bud\u017cet Nissana"},"content":{"rendered":"<p><P>&#8230; rynkach hiszpa\u0144skoj\u0119zycznych.<\/P><br \/>\n<P>W finale konkursu znalaz\u0142y si\u0119 niezale\u017cne agencje Marca Hispanic z Miami i The Vidal Partnership, maj\u0105ca swoj\u0105 siedzib\u0119 w Nowym Jorku. Ponadto automatyczny awans do decyduj\u0105cej fazy przetargu uzyska\u0142a agencja Ornelas &amp; Associates, dotychczas obs\u0142uguj\u0105ca rachunek. <\/P><br \/>\n<P>Fina\u0142owe prezentacje przewidziano na po\u0142ow\u0119 wrze\u015bnia.<\/P><br \/>\n<P>Nissan przeznacza rocznie oko\u0142o 20 milion\u00f3w dolar\u00f3w na kampanie reklamowe na rynkach hiszpa\u0144skoj\u0119zycznych. W pierwszym kwartale tego roku koncern wyda\u0142 ju\u017c na ten cel ponad 12 milion\u00f3w dolar\u00f3w &#8211; wynika z raportu przygotowanego przez firm\u0119 analityczn\u0105 TNS Media Intelligence\/CMR. Warto\u015b\u0107 obecnego zlecenia szacuje si\u0119 na kwot\u0119 ponad 50 milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>Rocznie firma przeznacza na wszystkie dzia\u0142ania promocyjne ponad 800 milion\u00f3w dolar\u00f3w. Kreacj\u0105 dla Nissana zajmuje si\u0119 agencja TBWAChiatDay, planowaniem i zakupem medi\u00f3w dom OMD (Omnicom Group).<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nissan North America og\u0142osi\u0142 list\u0119 agencji, kt\u00f3re zakwalfikowa\u0142y si\u0119 do decyduj\u0105cej fazy przetargu na obs\u0142ug\u0119 bud\u017cetu reklamowego filmy. Zlecenie obejmie koordynacj\u0119 dzia\u0142a\u0144 marketingowych koncernu na &#8230;","protected":false},"author":1,"featured_media":101380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101379"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101380"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}