{"id":101330,"date":"2004-08-31T06:00:00","date_gmt":"2004-08-31T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejna-odslona-kampanii-hp\/"},"modified":"2004-08-31T06:00:00","modified_gmt":"2004-08-31T04:00:00","slug":"kolejna-odslona-kampanii-hp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-odslona-kampanii-hp.html","title":{"rendered":"Kolejna ods\u0142ona kampanii HP"},"content":{"rendered":"

…odbiorc\u00f3w, zadebiutowa\u0142y w telewizji w trakcie bezpo\u015bredniej relacji z tegorocznych MTV 2004 Video Music Awards.<\/P>
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Przedmiotem kampanii s\u0105 produkty z nowej linii HP, w\u015br\u00f3d kt\u00f3rych znalaz\u0142y si\u0119 aparaty cyfrowe, drukarki, monitory LCD oraz notebooki. Filmy reklamowe ko\u0144czy zdanie „Your PC will never be the same again”.<\/P>
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Agencja Goodby, Silverstein & Partners, nale\u017c\u0105ca do holdingu Omnicom Group, rozpocz\u0119\u0142a kampani\u0119 Hewlett-Packard wiosn\u0105 tego roku. Reklamy prasowe i telewizyjne, przebiegaj\u0105ce pod has\u0142em „You + H-P”, prezentowa\u0142y wszystkie mo\u017cliwo\u015bci oferowane przez technologie H-P.<\/P>
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Kampania outdoorowa oraz radiowe spoty promocyjne firmy ujrz\u0105 \u015bwiat\u0142o dzienne na pocz\u0105tku pa\u017adziernika.<\/P>
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Hewlett-Packard przeznaczy\u0142 w 2003 r. na reklam\u0119 w mediach oko\u0142o 425 milion\u00f3w dolar\u00f3w. W ci\u0105gu pierwszych sze\u015bciu miesi\u0119cy tego roku firma wyda\u0142a na ten cel 150 milion\u00f3w dolar\u00f3w – wynika z danych TNS Media Intelligence\/CMR.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Goodby, Silverstein & Partners uruchomi\u0142a kolejny etap kampanii "You + H-P", przygotowanej dla firmy Hewlett-Packard. Dwa 60-sekundowe filmy promocyjne, kierowane do m\u0142odych…","protected":false},"author":1,"featured_media":101331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101330"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101331"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}