{"id":101322,"date":"2004-08-31T06:00:00","date_gmt":"2004-08-31T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/finalisci-przetargu-western-union\/"},"modified":"2004-08-31T06:00:00","modified_gmt":"2004-08-31T04:00:00","slug":"finalisci-przetargu-western-union","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/finalisci-przetargu-western-union.html","title":{"rendered":"Finali\u015bci przetargu Western Union"},"content":{"rendered":"<p><P>&#8230; reklamowego przedsi\u0119biorstwa. Na nast\u0119pne sze\u015b\u0107 tygodni zaplanowano szczeg\u00f3\u0142owe prezentacje ofert.<\/P><br \/>\n<P>W decyduj\u0105cym etapie konkursu znalaz\u0142y si\u0119 agencje Leo Burnett USA (Publicis Groupe), TBWA\/Chiat\/Day (Omnicom Group), Campbell Mithun (Interpublic Group of Cos) oraz Bartle Bogle Hegarty, w kt\u00f3rej 49 % udzia\u0142\u00f3w posiada holding Publicis Groupe.<\/P><br \/>\n<P>Obs\u0142uguj\u0105ca rachunek od wiosny 2002 roku agencja J. Walter Thompson (WPP Group) nie wzi\u0119\u0142a udzia\u0142u w przetargu.<\/P><br \/>\n<P>Z danych TNS Media Intelligence\/CMR wynika, \u017ce w 2003 roku firma Western Union przeznaczy\u0142a na reklam\u0119 w mediach 15.4 miliona dolar\u00f3w. Szacuje si\u0119, \u017ce kwota ta wzro\u015bnie w przysz\u0142ym roku co najmniej dwukrotnie.<\/P><br \/>\n<P>Western Union, nale\u017c\u0105cy do First Data Corporation, jest jednym ze \u015bwiatowych lider\u00f3w w dziedzinie przesy\u0142ania pieniedzy. Firma jest obecna w 195 krajach na ca\u0142ym \u015bwiecie, zapewniaj\u0105c szybkie przesy\u0142anie warto\u015bci pieni\u0119\u017cnych przez 94 tysi\u0105ce swoich punkt\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Niespe\u0142na dwa tygodnie po oficjalnej rezygnacji ze wsp\u00f3\u0142pracy z J. Walter Thompson firma Western Union og\u0142osi\u0142a list\u0119 czterech agencji, kt\u00f3re znalaz\u0142y si\u0119 w fina\u0142owej fazie przetargu na obs\u0142ug\u0119 bud\u017cetu &#8230;","protected":false},"author":1,"featured_media":101323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101322"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101323"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}