{"id":101183,"date":"2004-09-03T06:00:00","date_gmt":"2004-09-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-dm-saaba\/"},"modified":"2004-09-03T06:00:00","modified_gmt":"2004-09-03T04:00:00","slug":"kampania-dm-saaba","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-dm-saaba.html","title":{"rendered":"Kampania DM Saaba"},"content":{"rendered":"<p><P>Ma ona za zadanie podkre\u015bli\u0107 wysok\u0105 funkcjonalno\u015b\u0107 nowych samochod\u00f3w oraz niskie zu\u017cycie paliwa.<\/P><br \/>\n<P>Prospekty reklamowe, przygotowane przez agencje marketingow\u0105 Draft London, zostan\u0105 rozes\u0142ane do 60,000 obecnych i potencjalnych klient\u00f3w firmy.<\/P><br \/>\n<P>Do katalogu do\u0142\u0105czono specjalne karty wykonane na wz\u00f3r ilustracji u\u017cywanych przez psycholog\u00f3w do oszacowania wizualnej percepcji. Zawieraj\u0105 one zdj\u0119cia powoduj\u0105ce z\u0142udzenia optyczne, na jednym z nich znajduje si\u0119 b\u0119d\u0105cy elementem promocji Saab 9-3 1.9 TiD, przedstawiony w podobny, specyficzny spos\u00f3b. <\/P><br \/>\n<P>Kampania realizowana jest pod has\u0142em &#8222;Change the way you look at diesels&#8221;.<\/P><br \/>\n<P>Saab jest obecny w ponad 50 krajach na ca\u0142ym \u015bwiecie. Do najbardziej istotnych rynk\u00f3w nale\u017c\u0105: Stany Zjednoczone, Wielka Brytania, Szwecja, Niemcy, W\u0142ochy, Australia, Francja, Holandia oraz Norwegia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wchodz\u0105cy w sk\u0142ad koncernu General Motors producent samochod\u00f3w marki Saab przygotowuje si\u0119 do wprowadzenia na rynek brytyjski dw\u00f3ch nowych modeli 9-3 diesel poprzez kampani\u0119 direct marketingow\u0105.","protected":false},"author":1,"featured_media":101184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101183","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101183"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101184"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}