{"id":101155,"date":"2004-09-03T12:52:08","date_gmt":"2004-09-03T10:52:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-forma-reklamy-w-idmnet\/"},"modified":"2004-09-03T12:52:08","modified_gmt":"2004-09-03T10:52:08","slug":"nowa-forma-reklamy-w-idmnet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-forma-reklamy-w-idmnet.html","title":{"rendered":"Nowa forma reklamy w IDMnet"},"content":{"rendered":"<p>W celu uatrakcyjnienia kampanii zosta\u0142a wykorzystana rzadko stosowana forma reklamy scroller &#8211; czyli pasek reklamowy, kt\u00f3ry przewija si\u0119 na dole przegl\u0105darki www i towarzyszy u\u017cytkownikowi podczas przewijania serwisu. Reklama zosta\u0142a wprowadzona po raz pierwszy na takie portale jak Onet.pl, Gazeta.pl oraz wiele serwis\u00f3w (discoverychannel.pl, bankier.pl, money.pl, etc.)<\/p>\n<p>&#8211; Ta forma reklamy doskonale nadaje si\u0119 do szybkiego poinformowania u\u017cytkownik\u00f3w o jakim\u015b wydarzeniu, czy nowej ofercie. Z pewno\u015bci\u0105 znajdzie na\u015bladowc\u00f3w, gdy\u017c ju\u017c z kr\u00f3tkiej analizy okazuje si\u0119 bardzo skuteczn\u0105 form\u0105 &#8211; komentuje Adam Dyba, dyrektor generalny IDMnet.<\/p>\n","protected":false},"excerpt":{"rendered":"31 sierpnia wystartowa\u0142a 2 dniowa kampania dla LUKAS Bank, kt\u00f3rej celem by\u0142o poinformowanie Internaut\u00f3w o zdobyciu przez bank 1 miejsca w presti\u017cowym rankingu na najbardziej przyjazny bank organizowanym przez tygodnik Newsweek Polska. IDMnet jest najwi\u0119ksz\u0105 internetow\u0105 sieci\u0105 reklamow\u0105 w Polsce pod wzgl\u0119dem zasi\u0119gu.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101155"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101155\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}