{"id":1011,"date":"2013-09-03T14:20:29","date_gmt":"2013-09-03T12:20:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kurka-wolna-nowa-marka-na-rynku-fmcg-wideo\/"},"modified":"2013-09-03T14:20:29","modified_gmt":"2013-09-03T12:20:29","slug":"kurka-wolna-nowa-marka-na-rynku-fmcg-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/kurka-wolna-nowa-marka-na-rynku-fmcg-wideo.html","title":{"rendered":"Kurka wolna – nowa marka na rynku FMCG (wideo)"},"content":{"rendered":"

Komunikacja skierowana jest do konsumentów \u015bwiadomych, pod\u0105\u017caj\u0105cych za nowymi trendami, dobrze sytuowanych, z du\u017cych miast. Strategia marki opiera si\u0119 na przekonaniu, i\u017c zdrowe i w dobrej kondycji psycho-fizycznej zwierz\u0119ta s\u0105 w stanie dawa\u0107 cz\u0142owiekowi naturaln\u0105 cz\u0119\u015b\u0107 siebie – jajka. Wolny chów kur w Polsce, jeszcze do niedawna nie rozpropagowany na szersz\u0105 skal\u0119, zyskuje coraz wi\u0119cej zwolenników. W ten trend wpisuje si\u0119 Kurka Wolna, chc\u0105ca i\u015b\u0107 pod pr\u0105d dotychczasowych zachowa\u0144 konsumenckich, prezentuj\u0105ca niepokorn\u0105  postaw\u0119, przecz\u0105c\u0105 stereotypom dominuj\u0105cym w spo\u0142ecze\u0144stwie na temat kur.
Obecnie marka dost\u0119pna jest w supermarketach Real, Makro, Polomarket, Alma, Netto, E.Leclerc, a docelowo ma by\u0107 obecna we wszystkich marketach w kraju.      <\/p>\n

Producentem Kurki Wolnej jest firma Polskie Fermy Grupa Producentów Sp. z o.o.
W przysz\u0142o\u015bci nie przewiduje si\u0119 rozszerzenia asortymentu o dodatkowe produkty. <\/p>\n

Wi\u0119cej informacji: www.kurkawolna.pl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Koncepcja marki wpisuje si\u0119 jeden z dominuj\u0105cych obecnie trendów, zwi\u0105zanych z ekologiczn\u0105 \u017cywno\u015bci\u0105 i zdrowym sposobem od\u017cywiania si\u0119. Za kreacj\u0119 w ca\u0142o\u015bci odpowiada Havas Worldwide Warsaw.","protected":false},"author":1,"featured_media":1012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[74],"class_list":{"0":"post-1011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1012"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}