{"id":101048,"date":"2004-09-08T06:00:00","date_gmt":"2004-09-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/aol-nie-czeka\/"},"modified":"2004-09-08T06:00:00","modified_gmt":"2004-09-08T04:00:00","slug":"aol-nie-czeka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/aol-nie-czeka.html","title":{"rendered":"AOL nie czeka"},"content":{"rendered":"<p><P>&#8230; ProSieben. Jest to jeden z element\u00f3w nowej kampanii reklamowej firmy.<\/P><br \/>\n<P>Od 1 wrze\u015bnia firma obni\u017cy\u0142a swoje ceny za dost\u0119p do szerokopasmowych \u0142\u0105cz internetowych, zwracaj\u0105c dodatkowo ewentualne koszty tym klientom, kt\u00f3rzy zdecyduj\u0105 si\u0119 na przej\u015bcie do AOL z konkurencyjnej us\u0142ugi T-DSL.<\/P><br \/>\n<P>W ramach kampanii przygotowany zostanie specjalny serwis internetowy, zaplanowano r\u00f3wnie\u017c dzia\u0142ania direct marketingowe. Inserty promocyjne AOL Germany b\u0119dzie mo\u017cna znale\u017a\u0107 m.in. w pismach komputerowych ukazuj\u0105cych si\u0119 na terenie Niemiec.<\/P><br \/>\n<P>Kampani\u0119 &#8222;WWW&#8221; przygotowa\u0142a niemiecka agencja reklamowa Scholz &amp; Friends. Planowaniem i zakupem medi\u00f3w zajmie si\u0119 dom Mediaedge:cia. <\/P><br \/>\n<P>Za kreacj\u0119 online odpowiedzialne s\u0105 agencje interaktywne Deep Blue Networks oraz @on. Obowi\u0105zki zakupu medi\u00f3w online przej\u0105\u0142 dom Media Planet Active.<\/P><br \/>\n<P>Kampania &#8222;Warum Warten Wochen&#8221; poch\u0142on\u0119\u0142a kwot\u0119 kilku milion\u00f3w euro. Kolejny etap dzia\u0142a\u0144 promocyjnych AOL Germany rozpocznie si\u0119 pod koniec wrze\u015bnia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Has\u0142o 'Warum Warten Wochen&#8217; &#8211; oznaczaj\u0105ce 'Dlaczego czeka\u0107 tygodniami&#8217; &#8211; wykorzystuje AOL w specjalnym 20-sekundowym spocie telewizyjnym, emitowanym od kilku dni w stacjach RTL, SAT1 i &#8230;","protected":false},"author":1,"featured_media":101049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-101048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=101048"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/101048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/101049"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=101048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=101048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=101048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}