{"id":10087,"date":"2011-12-13T16:15:19","date_gmt":"2011-12-13T15:15:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spowiedz-duszpasterza-w-kampanii-drogi-zaufania-wideo\/"},"modified":"2011-12-13T16:15:19","modified_gmt":"2011-12-13T15:15:19","slug":"spowiedz-duszpasterza-w-kampanii-drogi-zaufania-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spowiedz-duszpasterza-w-kampanii-drogi-zaufania-wideo.html","title":{"rendered":"Spowied\u017a duszpasterza w kampanii &#8222;Drogi zaufania&#8221; (wideo)"},"content":{"rendered":"<p>Opowie\u015b\u0107 ks. Mariana Midury, kt&oacute;ra sta\u0142a si\u0119 kanw\u0105 ostatniego spotu, jest te\u017c klamr\u0105 idealnie domykaj\u0105c\u0105 dwie kampanie zrealizowane przez Sparing Communication Group dla programu &#8222;Drogi zaufania&#8221; w 2010 i 2011 roku.<\/p>\n<p>Ubieg\u0142oroczna kreacja oparta by\u0142a bowiem na dokumentalnych narracjach sprawc&oacute;w wypadk&oacute;w drogowych. Za t\u0119 kampani\u0119 agencja otrzyma\u0142a Z\u0142otego Or\u0142a, Kreatur\u0119, Media Trendy i nagrod\u0119 za Najlepsz\u0105 Kampani\u0119 Spo\u0142eczn\u0105 Roku. Jak przed rokiem, za strategi\u0119 i kreacj\u0119 przekaz&oacute;w odpowiadali Marcin Ho\u0142ota i Mateusz Wojnarowski ze Sparing Communication Group. Kampani\u0119 zrealizowano na zlecenie Generalnej Dyrekcji Dr&oacute;g Krajowych i Autostrad.<\/p>\n<p>Ostatni z wyprodukowanych spot&oacute;w emitowany b\u0119dzie w grudniu na antenie TVP, TVN i Polsatu.<\/p>\n<p>Za zakup medi&oacute;w odpowiada Generalna Dyrekcja Dr&oacute;g Krajowych i Autostrad.<\/p>\n","protected":false},"excerpt":{"rendered":"od ko\u0142a jego samochodu wjecha\u0142 pijany rowerzysta. Nie mia\u0142 szans wyhamowa\u0107. Zgin\u0119\u0142y dwie osoby! Intymna spowied\u017a krajowego duszpasterza kierowc&oacute;w w bo\u017conarodzeniowym spocie kampanii &#8222;Drogi zaufania&#8221;.","protected":false},"author":1,"featured_media":10088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1545,600,200],"class_list":{"0":"post-10087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-drogi-zaufania","9":"tag-kampania-spoleczna","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10087"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10088"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}