{"id":100862,"date":"2004-09-14T06:00:00","date_gmt":"2004-09-14T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/diageo-po-raz-pierwszy-w-sieci\/"},"modified":"2004-09-14T06:00:00","modified_gmt":"2004-09-14T04:00:00","slug":"diageo-po-raz-pierwszy-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/diageo-po-raz-pierwszy-w-sieci.html","title":{"rendered":"Diageo po raz pierwszy w sieci"},"content":{"rendered":"<p><P>Kampania przebiegaj\u0105ca pod has\u0142em &#8222;Something for the Ladies&#8221; zostanie skierowana do kobiet.<BR><BR>Interaktywne bannery reklamowe napoju, zawieraj\u0105ce quizy, konkursy itp., zostan\u0105 umieszczone m.in. na witrynach Handbag, iVillage oraz Glamour. Planowaniem i zakupem medi\u00f3w dla kampanii zajmie si\u0119 dom Carat Digital. <BR><BR>Przygotowanie i realizacj\u0119 dzia\u0142a\u0144 promocyjnych online powierzono agencji interaktywnej Poke London. Kampania b\u0119dzie bazowa\u0107 na sloganie &#8222;Something for the Ladies&#8221; wymy\u015blonym w ubieg\u0142ym roku przez wsp\u00f3\u0142pracuj\u0105c\u0105 z Diageo agencj\u0119 reklamow\u0105 Mothers for Archers Aqua.<BR><BR>Brytyjski producent w\u00f3dki Smirnoff, whisky Johnnie Walker i piwa Guinness w zako\u0144czonym 30 czerwca roku obrachunkowym zarobi\u0142 niespe\u0142na 1,40 mld funt\u00f3w. W roku ubieg\u0142ym kwota ta nie przekroczy\u0142a 50 mln.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Najwi\u0119kszy na \u015bwiecie producent alkoholi &#8211; koncern Diageo &#8211; po raz pierwszy w historii uruchomi kampani\u0119 online swojego produktu. Celem dzia\u0142a\u0144 promocyjnych w internecie b\u0119dzie nap\u00f3j Archers Peach Schnapps.","protected":false},"author":1,"featured_media":100863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100862"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100863"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}