{"id":100822,"date":"2004-09-14T15:14:19","date_gmt":"2004-09-14T13:14:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mrm-momentum-group-dla-storcka\/"},"modified":"2004-09-14T15:14:19","modified_gmt":"2004-09-14T13:14:19","slug":"mrm-momentum-group-dla-storcka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mrm-momentum-group-dla-storcka.html","title":{"rendered":"MRM Momentum Group dla Storcka"},"content":{"rendered":"<p>Koncepcja promocji nawi\u0105zuje do najbardziej znanej gry losowej &#8211; Lotka. W promocji mo\u017cna wygra\u0107 nagrody pieni\u0119\u017cne (po 2 000 z\u0142 i 500 z\u0142), oraz g\u0142\u00f3wn\u0105 nagrod\u0119 &#8211; 100 tys. z\u0142. Losowania nagr\u00f3d b\u0119d\u0105 odbywa\u0142y si\u0119 co tydzie\u0144 przez kolejne 8 tygodni.<\/p>\n<p>Mechanizm promocji jest prosty, opiera si\u0119 na loterii SMS: na opakowaniach umieszczono naklejki wraz z kodami, kt\u00f3re Klient po dokonaniu zakupu mo\u017ce wys\u0142a\u0107 SMS-em pod wskazany numer lub zarejestrowa\u0107 na stronie www.storckoloto.pl. <\/p>\n<p>Naklejk\u0119 promocyjn\u0105 oraz materia\u0142y promocyjne: plakaty, shelfstoppery i shelflinery, zosta\u0142y zaprojektowane przez zesp\u00f3\u0142 kreatywny MRM Momentum Group. Agencja zajmuje si\u0119 r\u00f3wnie\u017c obs\u0142ug\u0105 prawn\u0105 promocji, obs\u0142ug\u0105 systemu SMS-owego i strony internetowej (we wsp\u00f3\u0142pracy z firm\u0105 Avantis).<\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku wrze\u015bnia pod nazw\u0105 StorckOLoto rozpocz\u0119\u0142a si\u0119 promocja konsumencka firmy Storck, przygotowana przez agencj\u0119 MRM Momentum Group. Promocj\u0105 obj\u0119te jest 6 produkt\u00f3w: Werthers Original, nimm2, \u015amiej\u017celki, IceFresh, Campino i Reisen. Celem promocji jest zwi\u0119kszenie sprzeda\u017cy i wzrost zainteresowania produktami firmy Storck.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-100822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100822"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100822\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}