{"id":100757,"date":"2004-09-16T06:00:00","date_gmt":"2004-09-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/procter-and-gamble-rozdziela-budzety\/"},"modified":"2004-09-16T06:00:00","modified_gmt":"2004-09-16T04:00:00","slug":"procter-and-gamble-rozdziela-budzety","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/procter-and-gamble-rozdziela-budzety.html","title":{"rendered":"Procter and Gamble rozdziela bud\u017cety"},"content":{"rendered":"<p><P>Frankel (Publicis Groupe) zajmie si\u0119 obs\u0142ug\u0105 bud\u017cetu reklamowego medykament\u00f3w poprawiaj\u0105cych oddychanie, Saatchi &amp; Saatchi X przejmie dzia\u0142ania marketingowe leku Prilosec. Do obowi\u0105zk\u00f3w Integer Group (Omnicom Group) nale\u017ce\u0107 b\u0119dzie przygotowywanie dzia\u0142a\u0144 promocyjnych produkt\u00f3w P &amp; G przeznaczonych do piel\u0119gnacji w\u0142os\u00f3w. <BR><BR>Przedstawiciele Procter &amp; Gamble nie podali do publicznej wiadomo\u015bci warto\u015bci poszczeg\u00f3lnych zlece\u0144. Nieoficjalnie m\u00f3wi si\u0119 o kwocie przekraczaj\u0105cej 60 mln dolar\u00f3w. <BR><BR>W przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 J. Brown Agency (Grey Global Group), Alliance and G2 oraz Draft (Interpublic Group of Cos).<BR><BR>Koncern przeznaczy\u0142 w ubieg\u0142ym roku na promocj\u0119 swoich produkt\u00f3w 2,7 miliarda dolar\u00f3w i jest jednym z najwi\u0119kszych reklamodawc\u00f3w na \u015bwiecie. Wszystkie trzy zwyci\u0119skie sieci poprzednio pracowa\u0142y ju\u017c przy obs\u0142udze bud\u017cet\u00f3w reklamowych Procter &amp; Gamble. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Procter &amp; Gamble og\u0142osi\u0142 list\u0119 sieci reklamowych, kt\u00f3rym powierzy realizacj\u0119 dzia\u0142a\u0144 in-store i direct marketingowych na rzecz poszczeg\u00f3lnych marek firmy.","protected":false},"author":1,"featured_media":100758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100757"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100758"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}