{"id":100605,"date":"2004-09-20T16:28:32","date_gmt":"2004-09-20T14:28:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-nowych-sosow\/"},"modified":"2004-09-20T16:28:32","modified_gmt":"2004-09-20T14:28:32","slug":"kampania-nowych-sosow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-nowych-sosow.html","title":{"rendered":"Kampania nowych sos\u00f3w"},"content":{"rendered":"<p>Do pi\u0119ciu obecnych ju\u017c na rynku Sos\u00f3w do potraw Knorr do\u0142\u0105cz\u0105 dwa kolejne wyj\u0105tkowe smaki.  Sos Salsa Mexicana zabierze konsument\u00f3w w podr\u00f3\u017c do Meksyku. Jest to pikantny sos, pe\u0142en chrupi\u0105cych kawa\u0142k\u00f3w papryki, czerwonej fasoli i kukurydzy. Natomiast Sos Spaghetti Toscana to spotkanie z kuchni\u0105 w\u0142osk\u0105. Pomidorowy sos z pieczarkami, cebulk\u0105, czosnkiem i zio\u0142ami nale\u017cy do najbardziej popularnego w Polsce pomidorowego segmentu. <\/p>\n<p>Do tej pory na rynku dost\u0119pne by\u0142o 5 rodzaj\u00f3w sos\u00f3w do potraw Knorr: sos hiszpa\u0144ski, sos bolo\u0144ski, sos miodowo-musztardowy, sos s\u0142odko-kwa\u015bny, sos \u015bmietanowo-grzybowy.<\/p>\n<p>Wprowadzeniu nowych sos\u00f3w towarzyszy\u0107 b\u0119dzie kampania reklamowa w TV komunikuj\u0105ca ca\u0142\u0105 kategori\u0119 z naciskiem na prezentowanie nowo\u015bci. Za przygotowanie kampanii odpowiedzialna jest agencja DDB. Dodatkowo prowadzone b\u0119d\u0105 degustacje i animacje w hipermarketach.<\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c od 13 wrze\u015bnia w sklepach ca\u0142ej Polski dost\u0119pne b\u0119d\u0105 nowe Sosy do potraw marki Knorr &#8211; Salsa Mexicana i Spaghetti Toscana. Wprowadzenie nowych produkt\u00f3w jest wynikiem sukcesu kategorii sos\u00f3w Knorr, kt\u00f3ra od lutego 2004 zdoby\u0142a ju\u017c 17,5 proc. rynku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100605"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100605\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}