{"id":10057,"date":"2011-12-14T13:54:16","date_gmt":"2011-12-14T12:54:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/novinet-z-danymi-od-lucini-lucini-communications\/"},"modified":"2011-12-14T13:54:16","modified_gmt":"2011-12-14T12:54:16","slug":"novinet-z-danymi-od-lucini-lucini-communications","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/novinet-z-danymi-od-lucini-lucini-communications.html","title":{"rendered":"Novinet z danymi od Lucini &#038; Lucini Communications"},"content":{"rendered":"<p>W ramach zawartej umowy mi\u0119dzynarodowy wydawca portali tematycznych udost\u0119pni Novinet zanonimizowane dane swoich zarejestrowanych u\u017cytkownik&oacute;w. Dzi\u0119ki temu Novinet chce zaoferowa\u0107 reklamodawcom emisje kampanii reklamowych do precyzyjnie zdefiniowanych segment&oacute;w u\u017cytkownik&oacute;w.<\/p>\n<p>Nawi\u0105zanie wsp&oacute;\u0142pracy z firm\u0105 Lucini &amp; Lucini Communications, ma pozwoli\u0107 sieci Novinet budowa\u0107 profile grup docelowych w oparciu o autentyczne dane internaut&oacute;w, pozyskane podczas ich rejestracji w serwisach internetowych. Reklamodawca korzystaj\u0105cy z us\u0142ug sieci b\u0119dzie m&oacute;g\u0142 kupi\u0107 tzw. widowni\u0119 (audience), czyli grup\u0119 docelow\u0105, kt&oacute;r\u0105 \u0142\u0105cz\u0105 wsp&oacute;lne cechy, jak zainteresowania, zwyczaje zakupowe, wiek, p\u0142e\u0107, stan cywilny, zaw&oacute;d oraz zachowania w internecie.<\/p>\n<p>Lucini &amp; Lucini Communications jest wydawc\u0105 portali tematycznych, rozrywkowych oferowanych w 9 j\u0119zykach: angielskim, w\u0142oskim, niemieckim, hiszpa\u0144skim, chi\u0144skim, portugalskim, polskim, rosyjskim i francuskim, w kt&oacute;rych posiada ponad 60 milion&oacute;w zarejestrowanych internaut&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 reklamy display Novinet, nale\u017c\u0105ca do sp&oacute;\u0142ki Novem, rozpocz\u0119\u0142a wsp&oacute;\u0142prac\u0119 z Lucini &amp; Lucini Communications.","protected":false},"author":1,"featured_media":10058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1418,200],"class_list":{"0":"post-10057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-novinet","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10057"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10058"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}