{"id":100502,"date":"2004-09-23T06:00:00","date_gmt":"2004-09-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/autobusem-do-swiata-filmu\/"},"modified":"2004-09-23T06:00:00","modified_gmt":"2004-09-23T04:00:00","slug":"autobusem-do-swiata-filmu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/autobusem-do-swiata-filmu.html","title":{"rendered":"Autobusem do \u015bwiata filmu"},"content":{"rendered":"<p><P>&#8230; narratora.&nbsp;&#8222;Z\u0142y duch&#8221; to historia pe\u0142na wyj\u0105tkowo zabawnych sytuacji, komentowanych my\u015blami &#8222;nawiedzonego&#8221; ch\u0142opca.<\/P><br \/>\n<P>Kampania reklamowa toczy si\u0119 pod has\u0142em &#8222;Teraz ja m\u00f3wi\u0119!&#8221;.&nbsp; Dystrybutorem filmu jest firma Kino \u015awiat. Autobusy z reklam\u0105&nbsp; b\u0119d\u0105 je\u017adzi\u0142y w wybranych miastach Polski.<BR><BR>W kampanii wykorzystano format typu Full Back (powierzchnia reklamowa na tyle autobusu). Format ten jest widoczny nawet z daleka, co pozwala w\u0142a\u015bciwie wykorzysta\u0107 mo\u017cliwo\u015bci oddzia\u0142ywania nietypowego no\u015bnika reklamy. Adaptacj\u0105 reklamy zaj\u0119\u0142a si\u0119 firma CAM Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"CAM Media zorganizowa\u0142a og\u00f3lnopolsk\u0105 kampani\u0119 autobusow\u0105 promuj\u0105c\u0105 film 'Z\u0142y duch&#8217; (premiera 24 wrze\u015bnia). Z\u0142y duch to 'diabelnie \u015bmieszna komedia&#8217; z niemowlakiem w roli bohatera i&#8230;","protected":false},"author":1,"featured_media":100503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100502"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100503"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}