{"id":100345,"date":"2004-09-30T06:00:00","date_gmt":"2004-09-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/walka-o-paramount-pictures\/"},"modified":"2004-09-30T06:00:00","modified_gmt":"2004-09-30T04:00:00","slug":"walka-o-paramount-pictures","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/walka-o-paramount-pictures.html","title":{"rendered":"Walka o Paramount Pictures"},"content":{"rendered":"<p><P>&#8230;&nbsp;wybranemu domowi &#8211; wynika z opublikowanego o\u015bwiadczenia.<BR><BR>W rozpisanym przetargu bior\u0105 udzia\u0142 dom mediowy Initiative, nale\u017c\u0105cy do holdingu Interpublic Group, Mediaedge:cia, wchodz\u0105cy w sk\u0142ad WPP Group oraz dom MediaVest reprezentuj\u0105cy Publicis Groupe. <BR><BR>Wszystkie domy mediowe wsp\u00f3\u0142pracowa\u0142y wcze\u015bniej z wytw\u00f3rni\u0105 Paramount Pictures przy obs\u0142udze poszczeg\u00f3lnych projekt\u00f3w. Decyzja, kt\u00f3ry z nich przejmie obecny bud\u017cet, zapadnie pod koniec przysz\u0142ego tygodnia.<BR><BR>Wed\u0142ug danych TNS Media Intelligence\/CMR koncern Paramount Pictures przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 480 mln dolar\u00f3w, z czego oko\u0142o 250 mln dolar\u00f3w poch\u0142on\u0119\u0142y dzia\u0142ania promocyjne nowych film\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Przedstawiciele wytw\u00f3rni filmowej Paramount Pictures, po zapoznaniu si\u0119 z tre\u015bci\u0105 z\u0142o\u017conych ofert, w przysz\u0142ym tygodniu podejm\u0105 decyzj\u0119 o przekazaniu obowi\u0105zk\u00f3w planowania i zakupu medi\u00f3w &#8230;","protected":false},"author":1,"featured_media":100346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100345"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100346"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}