{"id":100299,"date":"2004-09-30T18:37:26","date_gmt":"2004-09-30T16:37:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-aster-3\/"},"modified":"2004-09-30T18:37:26","modified_gmt":"2004-09-30T16:37:26","slug":"kampania-reklamowa-aster-3","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-aster-3.html","title":{"rendered":"Kampania reklamowa Aster"},"content":{"rendered":"<p>W ramach kampanii eksponowane s\u0105 podstawowe cechy us\u0142ug ASTER, kt\u00f3re odr\u00f3\u017cniaj\u0105 je od ofert innych operator\u00f3w. Ponadto w kampanii po raz pierwszy wykorzystano nowy selling line ASTER W kontakcie ze \u015bwiatem. Media wykorzystane w tym etapie to reklama zewn\u0119trzna (frontlighty i citilighty), reklama kinowa (w kinach Cinema City zlokalizowanych w najwi\u0119kszych centrach handlowych Warszawy) oraz reklama internetowa (brand mark oraz linki w wyszukiwarkach) <\/p>\n<p>Drugi etap kampanii, kt\u00f3ry rozpocznie si\u0119 z ko\u0144cem pa\u017adziernika b\u0119dzie mia\u0142 charakter sprzeda\u017cowy. Na tym etapie dzia\u0142a\u0144 reklamowych ASTER wykorzysta reklam\u0119 internetow\u0105 (intrestitial, mailing targetowany, link w wyszukiwarkach) i prasow\u0105 (Gazeta Sto\u0142eczna, Co jest grane, Fakt i Metropol). <\/p>\n","protected":false},"excerpt":{"rendered":"1 pa\u017adziernika br. rozpocznie si\u0119 kampania reklamowa ASTER, kt\u00f3ra potrwa do po\u0142owy grudnia br. Dzia\u0142ania zosta\u0142y zaplanowane w dw\u00f3ch etapach.  Pierwszy etap promuje wizerunek marki ASTER jako lidera us\u0142ug zintegrowanych na rynku warszawskim ze szczeg\u00f3lnym naciskiem na us\u0142ugi cyfrowej telewizji kablowej i szerokopasmowego dost\u0119pu do Internetu.","protected":false},"author":1,"featured_media":100300,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100299"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100300"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}