{"id":100282,"date":"2004-10-01T06:00:00","date_gmt":"2004-10-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przedwyborcza-kampania-bbc\/"},"modified":"2004-10-01T06:00:00","modified_gmt":"2004-10-01T04:00:00","slug":"przedwyborcza-kampania-bbc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/przedwyborcza-kampania-bbc.html","title":{"rendered":"Przedwyborcza kampania BBC"},"content":{"rendered":"<p><P>BBC chce w ten spos\u00f3b wykorzysta\u0107 do promocji zbli\u017caj\u0105ce si\u0119 wybory prezydenckie w tym kraju.<\/P><br \/>\n<P>Okres przedwyborczy jest wed\u0142ug przedstawicieli BBC najlepszym momentem na reklam\u0119 serwis\u00f3w informacyjnych.&nbsp; &#8211; Zbli\u017caj\u0105ce si\u0119 wybory prezydenckie sprawiaj\u0105, \u017ce coraz wi\u0119cej ludzi poszukuje informacji o aktualnych wydarzeniach w szerszym kontek\u015bcie, kt\u00f3ry mo\u017cemy im dostarczy\u0107 &#8211; uwa\u017ca Steve Hermann, world editor w BBC News. <\/P><br \/>\n<P>Kampani\u0119 pod has\u0142em &#8222;World News, Global View&#8221; przygotowa\u0142a agencja Agency Republic. Bannery i linki reklamowe serwisu BBC znajd\u0105 si\u0119 m.in. na witrynach International Herald Tribune, Washington Post, Time i The Economist. <\/P><br \/>\n<P>&#8211; Nie mamy zamiaru zast\u0119powa\u0107 tradycyjnych ameryka\u0144skich \u017ar\u00f3de\u0142 informacji. Chcemy jedynie zaproponowa\u0107 poszukuj\u0105cym informacji alternatyw\u0119 w postaci szczeg\u00f3\u0142owego wgl\u0105du w aktualne wydarzenia &#8211; doda\u0142 Steve Hermann.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W Stanach Zjednoczonych ruszy\u0142a kampania online BBC, maj\u0105ca, wed\u0142ug zamierze\u0144 tw\u00f3rc\u00f3w, zwr\u00f3ci\u0107 uwag\u0119 Amerykan\u00f3w na internetowe serwisy informacyjne nadawcy.","protected":false},"author":1,"featured_media":100283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100282"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100283"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}