{"id":100234,"date":"2004-10-04T06:00:00","date_gmt":"2004-10-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/walka-o-budzety-delta-air-lines\/"},"modified":"2004-10-04T06:00:00","modified_gmt":"2004-10-04T04:00:00","slug":"walka-o-budzety-delta-air-lines","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/walka-o-budzety-delta-air-lines.html","title":{"rendered":"Walka o bud\u017cety Delta Air Lines"},"content":{"rendered":"<p><P>Agencje walcz\u0105 o bud\u017cet wsp\u00f3lnie z partneruj\u0105cymi im domami mediowymi OMD i MindShare. <BR><BR>Uznania w oczach przedstawicieli Delta Air Lines nie znalaz\u0142y prezentacje oferty agencji Lowe (Interpublic Group) oraz J. Walter Thompson (WPP Group). Fina\u0142owa runda negocjacji i og\u0142oszenie zwyci\u0119zcy zaplanowano na przysz\u0142y tydzie\u0144. Warto\u015b\u0107 bud\u017cetu ocenia si\u0119 na kwot\u0119 20 mln dolar\u00f3w.<BR><BR>Agencje reklamowe, wsp\u00f3lnie z partnerskimi domami mediowymi, rywalizuj\u0105 o dwa bud\u017cety linii lotniczych w specjalnie rozpisanym pojedynczym przetargu. <BR><BR>Do niedawna kreacj\u0105 dla linii Delta Air Lines zajmowa\u0142a si\u0119 niezale\u017cna agencja reklamowa Brighthouse. Bud\u017cet przeznaczony na planowanie i zakup medi\u00f3w obs\u0142ugiwa\u0142 natomiast dom mediowy Starcom, nale\u017c\u0105cy do holdingu Publicis Groupe. <BR><BR>Wed\u0142ug danych firmy analitycznej TNS Media Intelligence\/CMR linie lotnicze Delta Air Lines przeznaczy\u0142y w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 40 mln dolar\u00f3w, w pierwszym kwartale 2004 roku na promocj\u0119 firmy wydano 8,6 mln.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencje reklamowe BBDO (Omnicom Group) i Ogilvy &amp; Mather (WPP Group) znalaz\u0142y si\u0119 w \u015bcis\u0142ym finale przetargu na obs\u0142ug\u0119 bud\u017cetu medialnego linii lotniczych Delta Air Lines.","protected":false},"author":1,"featured_media":100235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100234"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100235"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}