{"id":100232,"date":"2004-10-04T06:00:00","date_gmt":"2004-10-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fcb-przygotuje-kampanie-antynarkotykowe\/"},"modified":"2004-10-04T06:00:00","modified_gmt":"2004-10-04T04:00:00","slug":"fcb-przygotuje-kampanie-antynarkotykowe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fcb-przygotuje-kampanie-antynarkotykowe.html","title":{"rendered":"FCB przygotuje kampanie antynarkotykowe"},"content":{"rendered":"<p><P>Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 130 mln dolar\u00f3w. <\/P><br \/>\n<P>W decyduj\u0105cej fazie konkursu wzi\u0119\u0142a r\u00f3wnie\u017c udzia\u0142 agencja J. Walter Thompson, nale\u017c\u0105ca do holdingu WPP Group. Dotychczas rachunek obs\u0142ugiwa\u0142a agencja Ogilvy &amp; Mather, r\u00f3wnie\u017c wchodz\u0105ca w sk\u0142ad WPP Group.<\/P><br \/>\n<P>Dzia\u0142aj\u0105ce przy Bia\u0142ym Domu rz\u0105dowe Biuro ds. Narkotyk\u00f3w przeznacza co roku oko\u0142o 150 mln dolar\u00f3w na kampanie antynarkotykowe skierowane do ameryka\u0144skiej m\u0142odzie\u017cy.<\/P><br \/>\n<P>W wyniku zwyci\u0119stwa w przetargu agencja Foote Cone &amp; Belding zajmie si\u0119 kreacj\u0105 oraz planowaniem i zakupem medi\u00f3w dla ONDCP, wsp\u00f3lnie z domem mediowym Initiative Media (Interpublic Group).<\/P><br \/>\n<P>Wsp\u00f3\u0142praca rz\u0105dowego Biura ds. Narkotyk\u00f3w i agencji Ogilvy &amp; Mather dobieg\u0142a ko\u0144ca pod koniec wrze\u015bnia w atmosferze skandalu i wzajemnych oskar\u017ce\u0144 o fa\u0142szowanie dokument\u00f3w.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Foote Cone &amp; Belding (Interpublic Group) wygra\u0142a przetarg na obs\u0142ug\u0119 bud\u017cetu medialnego ameryka\u0144skiego Biura ds. Narkotyk\u00f3w (Office of National Drug Control Policy).","protected":false},"author":1,"featured_media":100233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100232"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100233"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}