{"id":100191,"date":"2004-10-05T06:00:00","date_gmt":"2004-10-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czteryczwarte-zagrzewa-do-walki\/"},"modified":"2004-10-05T06:00:00","modified_gmt":"2004-10-05T04:00:00","slug":"czteryczwarte-zagrzewa-do-walki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czteryczwarte-zagrzewa-do-walki.html","title":{"rendered":"Czteryczwarte zagrzewa do walki"},"content":{"rendered":"<p><P>Produktem tym jest &#8211; Lichtena &#8211; krem do sk\u00f3ry wra\u017cliwej, przeznaczony do \u0142agodzenia podra\u017cnie\u0144.<\/P><br \/>\n<P>Koncepcja kreatywna zwi\u0105zana jest z has\u0142em kampanii &#8222;Do walki o zdrow\u0105 sk\u00f3r\u0119&#8221; i przedstawia pani\u0105 doktor maluj\u0105c\u0105 barwy wojenne na twarzy ma\u0142ego pacjenta. Komunikat skierowany jest bezpo\u015brednio do konsument\u00f3w, lekarzy i farmaceut\u00f3w. Wykorzystanie elementu &#8222;india\u0144skiego&#8221; to efekt przyj\u0119tej strategii, odwo\u0142ania si\u0119 do skojarze\u0144 z &#8222;wojenn\u0105 \u015bcie\u017ck\u0105&#8221; &#8211; drog\u0105 prowadz\u0105c\u0105 do zwyci\u0119stwa z problemami chorej sk\u00f3ry.<\/P><br \/>\n<P>Agencja zrealizowa\u0142a sesj\u0119 fotograficzn\u0105 oraz przygotowa\u0142a materia\u0142y ATL i BTL:&nbsp;dwie wersje reklamy prasowej, ulotki dystrybuowane w aptekach i gabinetach lekarskich, standy apteczne oraz specjalne plakaty.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Czteryczwarte przygotowa\u0142a i zrealizowa\u0142a na potrzeby UCB Pharma strategi\u0119 komunikacji dla kampanii wprowadzaj\u0105cej nowy produkt na rynek.","protected":false},"author":1,"featured_media":100192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100191"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100192"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}