{"id":100094,"date":"2004-10-07T06:00:00","date_gmt":"2004-10-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ddb-obsluzy-budzet-subaru\/"},"modified":"2004-10-07T06:00:00","modified_gmt":"2004-10-07T04:00:00","slug":"ddb-obsluzy-budzet-subaru","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ddb-obsluzy-budzet-subaru.html","title":{"rendered":"DDB obs\u0142u\u017cy bud\u017cet Subaru"},"content":{"rendered":"<p><P>W&nbsp;przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Martin Agency i McCann Erickson, wchodz\u0105ce w sk\u0142ad Interpublic Group oraz Berlin Cameron\/Red Cell, nale\u017c\u0105ca do WPP Group.<\/P><br \/>\n<P>&#8211; Cieszymy si\u0119, \u017ce b\u0119dziemy mieli mo\u017cliwo\u015b\u0107 wsp\u00f3\u0142pracy z agencj\u0105 DDB, kt\u00f3ra posiada odpowiednie zdolno\u015bci, rozumie strategie promowania naszej marki i z pewno\u015bci\u0105 pomo\u017ce firmie Subaru odpowiednio pokierowa\u0107 dzia\u0142aniami marketingowymi na tak trudnym obszarze jakim jest rynek motoryzacyjny &#8211; stwierdzi\u0142 w specjalnym o\u015bwiadczeniu Fred Adcock, dyrektor ds. marketingu firmy.<\/P><br \/>\n<P>Przewodnicz\u0105cy DDB Lee Garfinkel i dyrektor naczelny Peter Hempel wezm\u0105 udzia\u0142 w pracach nad zleceniem Subaru. Ich obecno\u015b\u0107 by\u0142a dodatkowym atutem agencji w walce o rachunek. Garfinkel pracowa\u0142 ju\u017c dla Subaru na pocz\u0105tku lat osiemdziesi\u0105tych, jako tw\u00f3rca slogan\u00f3w reklamowych.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ski oddzia\u0142 firmy Subaru przyzna\u0142 obs\u0142ug\u0119 swojego bud\u017cetu reklamowego agencji DDB, nale\u017c\u0105cej do Omnicom Group. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 165 mln dolar\u00f3w.","protected":false},"author":1,"featured_media":100095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100094"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100095"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}