{"id":100061,"date":"2004-10-08T06:00:00","date_gmt":"2004-10-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-grey-worldwide-dla-lacoste\/"},"modified":"2004-10-08T06:00:00","modified_gmt":"2004-10-08T04:00:00","slug":"kampania-grey-worldwide-dla-lacoste","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-grey-worldwide-dla-lacoste.html","title":{"rendered":"Kampania Grey Worldwide dla Lacoste"},"content":{"rendered":"<p><P>Kampania sk\u0142ada si\u0119 z dwudziestosekundowego spotu, w kt\u00f3rym wyst\u0119puje Natasha Thomas &#8211; 17-letnia du\u0144ska gwiazda, \u015bpiewaj\u0105ca sw\u00f3j najnowszy przeb\u00f3j &#8222;Save your kisses&#8221;. Spot, przypominaj\u0105cy romantyczny teledysk b\u0119dzie emitowany w TVP, TVN, Polsacie oraz MTV i Vivie. Nast\u0119pnie kampania zostanie wsparta reklam\u0105 prasow\u0105 &#8211; layouty uka\u017c\u0105 si\u0119 w magazynach Cosmopolitan, Glamour i Gala.<\/P><br \/>\n<P>M\u0142oda piosenkarka, kt\u00f3ra debiutowa\u0142a przebojem &#8222;It&#8217;s over now&#8221; jest symbolem \u015bwie\u017co\u015bci, kobieco\u015bci i bezpretensjonalno\u015bci, a Touch of Pink jest zapachem dla urodzonych optymistek.<\/P><br \/>\n<P>Kreacja zosta\u0142a przygotowana w Grey Worldwide Paris, warszawski oddzia\u0142 Grey dokona\u0142 adaptacji na potrzeby polskiego rynku. G\u0142\u00f3wnym celem kampanii jest poinformowanie o wprowadzeniu nowego zapachu i wspieranie sprzeda\u017cy tego produktu.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Grey Worldwide przygotowa\u0142a kampani\u0119 dla nowego zapachu Lacoste &#8211; Touch of Pink. Kampania rozpoczyna si\u0119 6 pa\u017adziernika.","protected":false},"author":1,"featured_media":100062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100061"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100062"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}