{"id":100047,"date":"2004-10-08T06:00:00","date_gmt":"2004-10-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nakarm-zmysly-z-kinder-bueno\/"},"modified":"2004-10-08T06:00:00","modified_gmt":"2004-10-08T04:00:00","slug":"nakarm-zmysly-z-kinder-bueno","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nakarm-zmysly-z-kinder-bueno.html","title":{"rendered":"Nakarm zmys\u0142y z Kinder Bueno"},"content":{"rendered":"<p><P>Kampania obejmuje: tablice 6&#215;3, citilighty, plakaty na uczelniach oraz m.in. nast\u0119puj\u0105ce tytu\u0142y prasowe: &#8222;VIVA&#8221;, &#8222;Glamour&#8221;, &#8222;Elle&#8221;, &#8222;Gala&#8221;,&#8222;Focus&#8221;, &#8222;Dlaczego&#8221;, &#8222;Cafe&#8221;, &#8222;Aktivist&#8221;, &#8222;Newsweek&#8221;. <BR>&nbsp;<BR>Jest to kontynuacja rozpocz\u0119tej w po\u0142owie miesi\u0105ca kampanii telewizyjnej Kinder Bueno. W kampanii tej po raz pierwszy zosta\u0142 wykorzystany spot, przygotowany lokalnie. Autorem ca\u0142ej kampanii jest Agencja G7, kt\u00f3ra ju\u017c w ubieg\u0142ym roku rozpocz\u0119\u0142a prac\u0119 nad repozycjonowaniem marki kampani\u0105 prasowo-outdorow\u0105, pt. &#8222;Nie tylko dla dzieci&#8221;.<\/P><br \/>\n<P>Film reklamowy pt. &#8222;Nakarm zmys\u0142y&#8221; oparty jest na serii skojarze\u0144 odwo\u0142uj\u0105cych si\u0119 do poszczeg\u00f3lnych sk\u0142adnik\u00f3w produktu (czekolada, wafel, krem). Ten filmowy \u0142a\u0144cuch obraz\u00f3w uk\u0142ada si\u0119 w barwn\u0105 ilustracj\u0119 podr\u00f3\u017cy przez zmys\u0142y, na kt\u00f3r\u0105 zaprasza Kinder Bueno.<\/P><br \/>\n<P>Za planowanie i zakup medi\u00f3w odpowiada HMS Carat.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pierwszego pa\u017adziernika 2004 roku wystartowa\u0142a nowa kampania outdoorowa i prasowa Kinder Bueno, zatytu\u0142owana Nakarm zmys\u0142y. Kompozycja ze sk\u0142adnik\u00f3w Kinder Bueno: czekolada, krem, wafel stanowi t\u0142o dla pi\u0119knej kobiety, kt\u00f3ra przenosi si\u0119 w \u015bwiat zmys\u0142owych dozna\u0144,&#8230;","protected":false},"author":1,"featured_media":100048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}