{"id":100021,"date":"2004-10-11T06:00:00","date_gmt":"2004-10-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-polsilver\/"},"modified":"2004-10-11T06:00:00","modified_gmt":"2004-10-11T04:00:00","slug":"nowa-kampania-polsilver","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/nowa-kampania-polsilver.html","title":{"rendered":"Nowa kampania Polsilver"},"content":{"rendered":"<p><DIV>Kampania ruszy\u0142a na pocz\u0105tku pa\u017adziernika i potrwa do ko\u0144ca listopada. Celem kampanii jest poinformowanie o nowej cenie maszynek Polsilver. 20- i 15- sekundowe spoty telewizyjny b\u0119d\u0105 emitowane w nast\u0119puj\u0105cych stacjach: TVP, Polsat, TVN. W&nbsp;punktach sprzeda\u017cy pojawi\u0105 si\u0119 w tym okresie materia\u0142y promocyjne.<BR><\/DIV><br \/>\n<DIV>Obs\u0142ug\u0105 Polsilver oraz pozosta\u0142ych marek nale\u017c\u0105cych do Gillette Group Poland (Oral-B, Braun, Duracell oraz Gillette) zajmuje si\u0119 w agencji Gruppa66 Ogilvy zesp\u00f3\u0142 Client Service Macieja Lissowskiego.<BR> <BR>Grupa Ogilvy rozpocz\u0119\u0142a swoj\u0105 dzia\u0142alno\u015b\u0107 w Polsce w roku 1992. W W jej sk\u0142ad wchodz\u0105 obecnie: Gruppa66 Ogilvy (full service), Mather Communications (full service), OgilvyOne (marketing bezpo\u015bredni i CRM), OgilvyInteractive (multimedia i Internet), Ogilvy Brand Consulting (doradztwo strategiczne), Ogilvy PR (obs\u0142uga public relations), Design Direct (produkcja TV i print) oraz MindShare (dom mediowy), tworz\u0105c jedn\u0105 z najsilniejszych polskich grup komunikacji marketingowej. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Obecni klienci grupy w Polsce to: BAT, BP, Browar Belgia, Castrol, Coca-Cola, DHL, Ford, Fortis Bank, GE Capital Bank, Gillette, GSK, IBM, Indesit, Kimberly-Clark, Klosterfrau, Kodak, Kraft, LOT, Marley, Mattell, Motorola, Netia, Osram, SAP, Star Foods, Unilever i Uniqa.<BR><\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Gruppa66 Ogilvy rozpocz\u0119\u0142a obs\u0142ug\u0119 marki Polsilver nale\u017c\u0105cej do Gillette Group Poland. Pierwszym projektem przygotowanym i realizowanym dla tej marki jest kampania telewizyjna oraz dzia\u0142ania w punktach sprzeda\u017cy,&#8230;","protected":false},"author":1,"featured_media":100022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-100021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100021"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100022"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}