{"id":100015,"date":"2004-10-11T06:00:00","date_gmt":"2004-10-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediaedgecia-dla-paramount-pictures\/"},"modified":"2004-10-11T06:00:00","modified_gmt":"2004-10-11T04:00:00","slug":"mediaedgecia-dla-paramount-pictures","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mediaedgecia-dla-paramount-pictures.html","title":{"rendered":"Mediaedge:cia dla Paramount Pictures"},"content":{"rendered":"<p><P>Mediaedge:cia pokona\u0142 w decyduj\u0105cej fazie przetargu domy Initiative (Interpublic Group), PHD (Omnicom Group) oraz MediaVest (Publicis Group), dotychczas obs\u0142uguj\u0105cy zlecenie. &#8211; Jeste\u015bmy zawiedzeni wynikami przetargu, ale jednocze\u015bnie mamy \u015bwiadomo\u015b\u0107, \u017ce przez wiele lat mieli\u015bmy mo\u017cliwo\u015b\u0107 wsp\u00f3\u0142pracy z najwi\u0119kszym studiem filmowym na \u015bwiecie &#8211; stwierdzi\u0142a Laura Desmond, dyrektor generalny MediaVest USA. <\/P><br \/>\n<P>Wszystkie domy, kt\u00f3re wzi\u0119\u0142y udzia\u0142 w konkursie, wsp\u00f3\u0142pracowa\u0142y wcze\u015bniej z wytw\u00f3rni\u0105 Paramount Pictures przy realizacji poszczeg\u00f3lnych zlece\u0144.<\/P><br \/>\n<P>Z raportu firmy analitycznej TNS Media Intelligence\/CMR wynika, \u017ce koncern Paramount Pictures przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 480 mln dolar\u00f3w. Promocja nowych dzie\u0142 filmowych poch\u0142on\u0119\u0142a w tym czasie kwot\u0119 250 mln dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wytw\u00f3rnia filmowa Paramount Pictures powierzy\u0142a obs\u0142ug\u0119 swojego bud\u017cetu medialnego domowi Mediaedge:cia, nale\u017c\u0105cemu do holdingu WPP Group. Warto\u015b\u0107 rachunku ocenia si\u0119 na kwot\u0119 480 mln dolar\u00f3w.","protected":false},"author":1,"featured_media":100016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-100015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=100015"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/100015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/100016"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=100015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=100015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=100015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}